The technique of writing textual composition on the webpage is called Search Engine Optimization Copywriting. It is written by professional copywriters who are experts in the field. They write in such away to as to make it readable for readers as well as targeting the keywords in the content. They are very good with manipulation of specific keywords and search terms and perfectly position them on the webpage. This is done for top ranking in the search engine which is their primary goal. SEO Copywriting involves optimization of on page elements like keywords, title, tags, description, headings, alt texts etc.
Search engines do not prefer doorway pages which is a search engine optimization technique listed in the Black Hat techniques to gain ranking. Rather SEO Copywriting is preferred by search engines for stable ranking in the search engines as it is better than any other SEO techniques. Experts in this field of copywriting usually recommend 250 words of content with 2 or 3 keywords positioned strategically. However SEO Copywriting does not work well for all websites. It is suitable for some search terms and particular websites without any guarantee of all pages doing equally well in all the search engines.
Search engine copywriting SEO Copywriting Other methods of search engine optimization usually changes algorithms and do not give stable rankings in the search engines but SEO Copywriting gives stable ranking in comparison. Therefore it is usually opted and preferred method by websites as well search engines. However this method has its weaknesses too.
It may not work well if competitive search terms are used. It works well for search terms which are less competitive or rather not competitive. For medium and highly competitive search terms other methods of optimization are preferred. Many websites do not have enough textual content on their webpage and in such cases SEO Copywriting may not be a suitable method of search engine optimization.
Another weakness is that using this method may not come cheap as SEO Copywriters are expensive. The website owner might have to shell out a lot of money on the process and whether it will work for his website remains a question. It is also a time consuming process.